As a member of the Kardashian clan he courts publicity - even starring in his own breakout reality show.
But it seems Lamar Odom, 33, finally tired of the attention as he turned on the paparazzi in dramatic fashion on Wednesday, just as a bus full of tourists drove by.
The towering 6ft 10 basketball player lost his temper as he walked up to a photographer's car and threw all of his equipment out onto the road, while the stunned sightseers looked on.
It came after the photographer repeatedly asked him about claims he cheated on Khloe Kardashian. (A woman all she had a year-long affair with him in a US tabloid this week).
He initially remained calm despite his irritation, saying: 'I would never cheat on my wife, that's why I wear my wedding ring.'But after persistent questioning, he asked the photographer for his name and then said: 'I'm gonna step out the car and I'm gonna talk to you.'
Later, when the photographer pleads for his equipment back, he replies: 'Shut up.'
Photographs show the reality star rifling through the back of a car belonging to one of the photographers and furiously throwing his camera and equipment into the middle of the street.
Lamar then walked over to another photographer's car holding what looked like a tripod while the cameraman stood by, allegedly smashing the car.
He then proceeded to pick up the equipment from the middle of the street and put it in his own car, while carrying the metal rod.
Witnesses claimed Odom snapped after demanding to speak 'man to man' with the paparazzi who Khloe later tweeted had allegedly 'violated their private property' after sneaking into their gated area.
She also claimed the photographer was same pap involved 'in a hit and run' with brother Rob.
When they continued to take his photo, it is claimed, Odom turned on them.
A group of people in a celebrity tour bus happened to be driving past, and the delighted tourists stopped to watch and film the commotion.
Oddly a fan jumped out of her car after the incident to have her picture taken with the star - and taking a break from his rage he politely obliges.
Lamar's angry behaviour is especially bizarre considering the fact he and his wife and her family are known for actively courting the press.
A publicist for the family did not immediately respond to a request for comment regarding the photos.
However sources close to Lamar's wife Khloe have told MailOnline that the split rumours couldn't be further from the truth.
'They're more in love than ever,' a source explains.
They added: 'Khloe did not kick Lamar out of the house, they are 100% fine.'
According to Star magazine, Khloe had kicked Lamar out of the house after discovering he had been cheating on her since at least January last year.
The report named 29-year-old brunette Jennifer Richardson, who Lamar supposedly met at the Stadium Club strip club in Washington D.C. after he played a game for the Dallas Mavericks.